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PRIVACY POLICY

NovaEliteThreads Privacy Policy

Welcome to NovaEliteThreads! Protecting your privacy is of utmost importance to us. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you visit or make a purchase from our website (the "Site"). By using the Site, you agree to the terms outlined in this Privacy Policy.

1. Collecting Personal Information

We collect personal information to enhance your shopping experience and fulfill our contractual obligations.

Information We Collect:

a) Device Information

  • Examples: Web browser version, IP address, time zone, cookie data, pages or products viewed, search terms, and interactions with the Site.

  • Purpose: To optimize and improve your browsing experience, ensure site functionality, and perform analytics to enhance our offerings.

  • Source: Automatically collected via cookies, log files, web beacons, tags, and pixels.

b) Order Information

  • Examples: Name, billing and shipping address, payment details (including credit card numbers), email address, and phone number.

  • Purpose: To process orders, arrange shipping, provide invoices and confirmations, prevent fraud, and send relevant communication about your order or marketing content (if consented).

  • Source: Directly collected during checkout or account setup.

c) Customer Support Information

  • Examples: Details provided in inquiries, such as email or chat correspondence.

  • Purpose: To address your questions, resolve issues, and improve customer service.

2. Use of Personal Information

We use your personal information to:

  • Process transactions and provide services.

  • Deliver marketing communications (with consent).

  • Comply with legal and regulatory requirements.

  • Enhance website security and detect potential fraud.

  • Improve user experience through analytics and personalization.

3. Sharing Personal Information

We share your personal information with trusted third parties only when necessary to provide our services or fulfill legal obligations:

Third-Party Services

  1. Shopify: Powers our store. Learn more about how Shopify handles your data here.

  2. Payment Processors: Facilitate secure transactions.

  3. Shipping Partners: Fulfill and deliver your orders.

  4. Analytics Tools: Services like Google Analytics help us understand user behavior. You can learn more here.

We may also disclose personal information to:

  • Comply with legal requirements (e.g., subpoenas or court orders).

  • Protect the rights, property, or safety of NovaEliteThreads and our users.

4. Behavioural Advertising

We use data to provide targeted advertisements based on your interests and browsing history.

  • Advertising Partners: We work with third parties like Google and social media platforms to display personalized ads.

  • Opt-Out: Visit the Network Advertising Initiative or Digital Advertising Alliance to control your ad preferences.

5. Retention of Personal Information

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless otherwise required by law. You can request deletion or modification of your data by contacting us (see "Contact Us" below).

6. Cookies and Tracking

Cookies are used to improve your browsing experience by storing preferences and tracking website activity.

Types of Cookies We Use:

  • Functional: Ensure the website functions as intended.

  • Performance: Measure and improve website performance.

  • Advertising: Tailor ads based on your behavior.

You can manage cookies through your browser settings. Note that disabling cookies may affect website functionality.

7. Minors

Our Site is not intended for individuals under the age of 16. We do not knowingly collect information from minors. If you believe a minor has provided us with personal data, please contact us immediately to have it removed.

8. Your Rights

Depending on your location, you may have the following rights:

GDPR (European Economic Area)

  • Access, update, or erase your personal information.

  • Object to data processing or request data portability.

  • Submit a complaint to your local data protection authority.

CCPA (California Residents)

  • Request details about the personal information we collect, use, and share.

  • Opt out of the sale of personal information.

  • Designate an agent to act on your behalf.

Exercising Your Rights

To exercise any of these rights, contact us using the details in the "Contact Us" section below.

9. Data Security

We implement robust security measures to safeguard your personal information against unauthorized access, alteration, or disclosure. However, no online platform is entirely immune to risks, so we encourage you to protect your login details and use strong passwords.

10. Do Not Track Signals

Currently, we do not alter our practices in response to "Do Not Track" browser signals due to the lack of an industry-wide standard.

11. Changes to this Policy

We reserve the right to update this Privacy Policy to reflect changes in our practices or comply with legal requirements. Updates will be posted on this page with the revised "Last Updated" date.

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