The bespoke kits have been designed in the club's traditional red and black colours, with a striking interlocking cherry pattern throughout. An exclusive MBJ x AFCB tag will feature on the range to signify the collaboration with Michael, as well as his stamp of Outlier Society Ventures, his venture arm, expressing his passion for creative and impactful enterprises.
The kits will also include a modern reworking of a vintage Cherries crest, which is set to be introduced as a secondary mark across other club projects. The club and Michael have worked closely with talented designer Daniel Norris to reimagine the former crest, which was used by the club in the early 1980s.